TVC | Cháo gấu đỏ

Vexa Studio produced a semi-realistic 3D television commercial for the Cháo Gấu Đỏ instant porridge line, highlighting its convenience, nutritional value, and appeal to all family members. The commercial features the Red Bear mascot as a charming news anchor in a warm, modern studio setting.

To meet the client’s vision of a professional yet cozy news broadcast, Vexa explored multiple design options for the bear and set, fine-tuning everything from character style and lighting to costume and color palette. The Red Bear’s fur was rendered with high realism to enhance its cuteness and credibility on screen.

The commercial combines expressive 3D animation with appetizing live-action product footage. Using path-tracing technology, Vexa ensured lifelike lighting, reflections, and fine detail throughout the animation.