CGI OOH | Surf 3D

Garnering 14.9 million views and over 19,000 likes on TikTok in late 2024, this CGI OOH advertising campaign for Surf not only went viral on social media but also made waves within the marketing community thanks to its innovative use of CGI OOH.

Tasked with bringing the concept of a “Floating Market of Fragrance” to life, Vexa Studio crafted a vibrant 3D spectacle in which a giant bottle of Surf detergent gracefully landed on the river, generating realistic ripples. As the bottle opened, thousands of colorful flower petals bloomed and floated down the river, creating a breathtaking sunset scene.