OOH | OMO 3D Billboard

In October 2023, OMO launched the "Đa tầng tính cách, đa tầng vẻ đẹp" campaign, featuring a semi-realistic 3D billboard at Nguyễn Huệ Walking Street in Ho Chi Minh City. This out-of-home (OOH) advertisement showcased vibrant and lifelike visuals, capturing the attention of passersby.
To optimize the viewer’s visual experience—especially at night—Vexa used on-site reference photography to precisely calibrate camera angles, lighting, and composition. The project demanded close attention to detail, particularly in the layout, the color harmony of floral elements, and the natural movement transitions. The result was a captivating out-of-home 3D display that set a new benchmark for immersive and emotionally resonant advertising.