OOH | Vinfast VF3 Billboard

In 2024, Vexa Studio collaborated with VinFast to develop a semi-realistic 3D billboard campaign for the VF3 model, aiming to capture the attention of both Vietnamese and international audiences.

With a creative vision centered around a youthful, dynamic, and bold vehicle, Vexa designed a visual journey where the VF3 drives through various urban settings—ramps, flat roads, and diverse terrains—brought to life with a comic book-inspired aesthetic. The 3D animation was tailored to highlight the car’s agility and versatility, making it stand out as a city-friendly yet personality-packed choice.

The video was displayed on a prominent 3D LED billboard in BGC, Philippines, and included stylistic and environmental elements that resonate with the local audience. The vibrant, visually immersive presentation not only drew attention but also strengthened VF3’s brand presence overseas, contributing to its remarkable 2024 sales performance.